Winter Marketing Educators' Conference
Tampa Marriott Waterside Hotel
700 S Florida Ave.
The Winter Marketing Educators' Conference provides a forum where marketing educators can share ideas, explore findings, discuss emerging issues and trends, as well as network with colleagues old and new.
“B-to-B Marketing Trends 2010"
Times: 11:30 a.m. to 1:30 p.m
4606 W. Boyscout Blvvd.
B-to-B marketers are in overwhelming agreement that understanding what customers really want and need, beyond what they can articulate, is the biggest challenge they face. How astute are you at teasing out those rare and valuable insights that can lead to true competitive advantage? Come hear recommendations and gather information on the current thought leadership with regard to this and the other key concerns of B-to-B marketing.